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how it works
1
visit.
stop by any of the 12 participating venues throughout the month of December.
2
spot.
find their hidden holiday helper wherever it might be hiding that week.
3
snap.
snap a photo of the elf and show it to the bartender to receive a treat and a secret code.
santa's secret stash
Each time you spot an elf at one of the 12 venues listed above, snap a pic and show it to your bartender when you close out your tab.
They'll share a secret code and a link to an online portal. There, you can enter for a chance at Santa's Secret Stash of gift cards + swag.
The first time you spot at elf at a venue, you'll also receive a winter-themed trinket unique to that location (while supplies last).
Elves move weekly, and there is a limit of one entry per venue weekly.
frequently asked questions:
Who can participate?
Participants must be 21 years of age or older at the time of entry, though you're welcome to enlist the help of your kiddos when searching for an elf. Purchase / consumption of alcohol is not required in order to participate.
I spotted an elf at one of the participating breweries or bottle shop, now what?
Make sure to snap a photo of the elf (or better yet, take an elfie selfie!) and show it to your bartender when you're closing out your tab. They'll share that day's secret code and a QR code to an online portal where you can upload your photo and enter your contact information for a chance at Santa's Secret Stash.
If it's your first time spotting an elf at that location, they'll also give you a festive little keepsake trinket (and an elf bag to collect your trinkets in, if you don't already have one) -- while supplies last.
Please note: the bartender-verified photo and secret code MUST be entered into the entry form in order for your submission to be accepted. We will not grant exceptions to this requirement for any reason. If you forget your secret code, you'll have to return to get a new one.
What's stopping me from submitting the same photo each week?
Nothing will physically stop you from doing that, but it's a surefire way to suck the fun out of something that has pretty low stakes to begin with. We will also disqualify any duplicate entries.
Can I post my elfie selfies on my social pages?
Please do! But don't forget to upload your photo to the entry form first! We will disqualify any entries with duplicate photos, and only the first entry will be valid. If you post on social media, be sure to tag the location and use the hashtag #ISpottedTheBeerElf on FB or IG. (This will earn you a shot at a super secret prize!)
What's in Santa's Secret Stash?
Santa has collected gift cards from each of the participating venues and placed them in his Secret Stash. Two elf hunters will be randomly selected from the entries submitted each week, and each will receive a $20 gift card to a randomly selected venue. The elf hunter with the most entries will be awarded a "Mega Stash" of four $20 gift cards + swag.
How/when will I know if I won?
We will select and contact all winners the week of January 5, 2025 with further details on how to claim their prize. We will only notify those who are being awarded a prize.
Where are the elves?
Nice try. No, but seriously: The elves are sneaky, but they will always be located in spots that are visible from publicly accessible locations, so please don't sneak behind the bar, into production areas, or anywhere else you're not allowed. The elves will be moved weekly.
Why are you doing this?
We're doing this because we think it's a festive way to bring a bit of light-hearted fun to the (sometimes stressful) holiday season, and also because we hope it'll encourage some local love when folks are out shopping for holiday gifts. Make sure to check out the seasonal merch and to-go options at the locations you visit!
I'm confused, or I still have questions or concerns...
Feel free to reach out to emily with any questions or concerns you have. She can be reached at emily (at) skeletonkeybrewery (dot) com.
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